Summary of advisory vs. DIY investment
How much does a financial advisor cost in 2025
The cost of hiring a financial advisor can vary widely depending on their credentials,
level
of
expertise, and the services they offer. Here's an overview of the typical cost
differences
based
on their certifications or lack thereof:
-
Certified Financial Planner (CFP)
-
Typical Fees: 0.5% to 1.5% of assets under management (AUM), or flat
fees
($150
- $400 per hour, $3,000 - $5,000 a year)
-
A CFP is a licensed professional who has completed extensive education
and
training in
financial planning, including retirement, estate, and investment
planning.
They
often
charge
higher fees due to their expertise and qualifications.
-
Chartered Financial Analyst (CFA)
-
Typical Fees: Similar to CFPs, ranging from 0.5% to 1.5% of AUM, , or
flat fees
($150
- $500 per hour, $3,000 - $6,000 a year)
-
A CFA has prestigious credential that demonstrates investment
management,
and while they have significant
expertise in financial markets and portfolio management, they may not
provide holistic financial
planning services like a CFP would. Their fees can also vary, especially
for
more complex investment management services.
-
Less-credentialed / Non-fiduciary Advisors
-
Typical Fees: 0.3% to 1% of AUM, or hourly fees ($50 - $250 per hour)
-
Advisors without formal certifications may not have the same education
or
regulatory
oversight, and their fees tend to be lower. However, they might not
offer
the
same level
of
expertise or fiduciary responsibility that certified advisors do. They
may
work
in
sales-driven
roles or provide more limited services.
Additional Fee Structures
-
Flat Fees: Some financial advisors, particularly those who don't charge
AUM-based
fees, may
charge a flat annual fee for a set of services. This can range from $1,000 to $5,000
or
more depending on the complexity of the services.
-
Commission-based: Some advisors may earn commissions on the products they
sell
(insurance, annuities,
mutual funds, etc.). This can lead to conflicts of interest, which is why many
prefer a
fee-only advisor (who charges only for their services).
Summary of Cost by Advisor Type
-
CFP : Higher fees (0.5% - 1.5% AUM, or $150 - $400/hr)
-
CFA : Similar to CFP, but may lean more toward investment management
expertise
(0.5% - 1.5% AUM,
or $150 - $500/hr)
-
Less-credentialed : Lower fees (0.3% - 1% AUM, or $50 - $250/hr)
While credentialed professionals and fiduciaries (CFP, CFA) tend to cost more, they
bring a
high level of
expertise and regulatory oversight that could be worth the higher price, depending on
your
financial needs. You can find an insightful
comparison of CFA and CFP here.
Can financial advisors achieve better investment yield?
smartasset.com,
advisorfinder.com,
and
other financial service providers
sometimes claim that hiring a financial
advisor
can potentially improve investment returns, and they may provide studies or analyses
that
suggest financial advisors can help investors achieve better results. These claims
typically
hinge on several key arguments:
-
Behavioral Coaching:
A financial advisor can help investors avoid making emotional decisions, like
panic
selling during market downturns or chasing hot stocks during market rallies. By
keeping investors disciplined and focused on long-term goals, advisors may
prevent
mistakes that could negatively affect returns.
-
Tax Optimization:
Financial advisors can provide expertise in tax-efficient strategies, such as
tax-loss harvesting, which can improve after-tax returns. Properly managing tax
liabilities over time can make a substantial difference in overall wealth
accumulation.
-
Asset Allocation and Diversification:
Advisors can help construct a well-diversified portfolio tailored to an
investor’s
risk tolerance, goals, and time horizon. A well-diversified portfolio has the
potential to reduce risk while still achieving reasonable returns.
-
Access to Investment Opportunities:
Some financial advisors offer access to institutional investment opportunities
or
strategies that might not be easily available to individual investors. They can
also
help with complex financial products or strategies, such as alternative
investments,
that might enhance returns in certain cases.
-
Retirement and Estate Planning: A financial advisor can provide additional
value through holistic financial planning, including retirement and estate
planning,
which may improve the long-term financial picture and help ensure wealth
preservation.
However, in A
Random
Walk Down Wall Street, Burton G. Malkiel, professor of economics at Princeton
University, argues that most actively
managed
investment strategies, such as those involving financial advisors, mutual funds, or
actively
managed ETFs, do not consistently outperform the market index over the long term.
The
key
points
Malkiel makes in support of this argument are:
-
Market Efficiency:
Malkiel adheres to the efficient market hypothesis (EMH), which suggests that
all
available
information is already reflected in stock prices. Therefore, it's nearly
impossible
for an
investor or a fund manager to consistently identify underpriced stocks or
outperform
the
market through active management.
-
Costs of Active Management:
Actively managed funds tend to have higher fees than passively managed funds or
ETFs, and
these fees can erode returns over time. Even if an active manager does
outperform,
the fees
may still leave investors with returns similar to or lower than a low-cost index
fund.
-
Performance of Active Funds:
Studies referenced in the book show that, after accounting for fees and costs,
the
majority
of active fund managers underperform their respective benchmarks over the long
run.
This
includes both mutual funds and ETFs that are actively managed.
-
The Random Walk Theory:
The "random walk" concept suggests that stock prices move in an unpredictable
manner, akin
to a random walk. Given this, trying to time the market or pick individual
stocks
with
precision is very challenging, and it's unlikely that active management can
consistently
generate superior returns.
-
Long-Term Performance: Index funds, which track a broad market index (like
the S&P
500), offer lower costs, broad
diversification, and generally perform in line with the overall market. Malkiel
suggests
that for most investors, a low-cost index fund is the best way to invest, as it
has
a high
likelihood of delivering market-average returns without the risks and costs
associated with
active management.
According to Malkiel, the benefit of investing in the market index (through passively
managed
funds) is that it provides a more reliable, low-cost, and effective method of investing
compared
to actively managed funds, financial advisors, or mutual funds, which typically fail to
beat
the
market consistently.
Should I hire a financial advisor?
Except for examining the argument about whether a financial advisor can add value to
your
investment returns, here are more to consider:
-
The Benefit of Passive Investing Without a Financial Advisor:
-
Low-Cost, Long-Term Growth: If you're willing to take a hands-off
approach,
investing in broad-market index funds (like S&P 500 ETFs) can
provide solid returns at a very low cost. Research consistently shows
that
low-fee index funds tend to outperform actively managed funds over long
periods.
-
Control Over Investments: If you enjoy researching investments and
have
the time to manage your portfolio, you may find that managing it
yourself allows
you to retain full control and avoid management fees.
-
Simple Strategy: A passive strategy is easy to implement,
requiring fewer
decisions. You can use an asset allocation that fits your risk tolerance
and
periodically rebalance your portfolio.
-
Things to Consider Before Hiring a Financial Advisor:
-
Costs of Financial Advisors: Fees for financial advisors vary
widely. They
can charge flat fees, hourly rates, or a percentage of assets under
management
(typically 0.5% to 1%). These fees can eat into your returns over time,
so it's
essential to assess whether the value added by the advisor justifies the
cost.
-
Your Knowledge and Interest Level: If you're someone who enjoys
learning
about investments and staying on top of market trends, you might be
comfortable
managing your own portfolio with a passive approach. However, if you're
busy
with other aspects of life or don't enjoy dealing with finances, an
advisor
could add value.
-
Financial Situation: If you have complex financial needs (e.g.,
significant wealth, multiple investment accounts, or tax
considerations), a
financial advisor might provide useful guidance. For straightforward
needs,
however, a low-cost passive investment strategy may be sufficient.
Whether or not to hire a financial advisor largely depends on your goals and preferences.
If you
are comfortable with a "set it and forget it" approach and want to keep costs low, a
passive
investing strategy through low-cost index funds might be the best option. However, if
you value
personalized financial planning, behavioral guidance, or have complex financial needs, a
financial advisor could be a good choice despite the potentially higher fees. If you
choose to
go the financial advisor route, consider seeking one who employs a fee-only
model, which can help minimize conflicts of interest and keep costs transparent.
Cheapest ETF to Invest in 2025
If you want to find ETFs with lower management fees to compare with those that financial
advisors may recommend, here are U.S.-listed ETFs that track the bond market, S&P 500
index, or Nasdaq index, each with a minimal expense ratio (management fee) of its kind.
ETF Name |
Underlying |
Expense |
Vanguard Total Bond Market ETF (BND)
|
Investment grade bonds |
0.03% |
iShares Core U.S. Aggregate Bond ETF (AGG)
|
Investment grade bonds |
0.03% |
Schwab U.S. TIPS ETF (SCHP)
|
Treasury Inflation-Linked bonds |
0.03% |
SPDR Portfolio S&P 500 ETF (SPLG)
|
S&P 500 stocks |
0.02% |
JPMorgan BetaBuilders U.S. Equity ETF (BBUS)
|
Large and mid-cap stocks |
0.02% |
Franklin U.S. Equity Index ETF (USPX)
|
Large and mid-cap stocks |
0.03% |
SPDR Portfolio S&P 600 Small Cap ETF (SPSM)
|
Small-cap stocks |
0.03% |
SPDR Portfolio S&P 500 Growth ETF (SPYG)
|
Growth stocks |
0.04% |
SPDR Portfolio S&P 500 Value ETF (SPYV)
|
Value stocks |
0.04% |
Invesco NASDAQ 100 ETF (QQQM)
|
NASDAQ 100 stocks |
0.15% |